A Convergent TV Platform Built For Performance Brands

IMAGE Skincare is on MNTN. Here's what going direct gets you.

MNTN buys CTV programmatically and charges DSP fees on every impression. Tatari buys the same Hulu, Peacock, and ESPN inventory direct from publishers. Lower CPMs, no supply path markup, and linear in the same platform so IMAGE reaches the audiences MNTN cannot.

Learn More Read the Nutrafol story

Data is not real and for illustrative purposes only

What Makes Tatari Different?

The platform IMAGE Skincare's performance team has been waiting for.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

MNTN measures views and visit rate. Tatari measures what Alena actually cares about: site visits, purchases, CPA, and ROAS tied to every specific spot that aired. CAC is the number. Tatari connects TV directly to it.

Direct media execution

MNTN sits between IMAGE Skincare and the publisher, charging a DSP fee on every impression. Tatari removes that layer entirely. The same Hulu, Peacock, and ESPN inventory at lower CPMs, with full publisher-level placement transparency on every airing. More of IMAGE's media budget reaches actual impressions.

Our Platform and Services

Linear Biddable buying motion

Real-time pricing and viewership

See live market rates and audience delivery before you commit. Buy at the price the market clears, not what a rep quotes.

Rate shaving

Tatari's platform automatically negotiates rates down in the scatter market. Clients pay less for the same inventory.

Predictive clearance

AI forecasts which spots will clear before the buy is submitted. No surprises on delivery.

Measurement Next-day reporting

Spot-level attribution, next day

Every linear spot reports the following morning: which network, which daypart, which creative, and exactly how many site visits or conversions it drove.

Publisher-level placement data

Full transparency on where every ad ran. No black-box delivery reports. Clients see the exact placements, not just aggregated impressions.

Media Buying

Tatari can help IMAGE buy CTV and linear in one platform. On streaming: direct buys on Hulu, Peacock, and Bravo at lower CPMs than MNTN charges through its programmatic stack. On linear: biddable access to the scatter market with real-time pricing, rate shaving, and predictive clearance. One plan, one buy, one attribution report.

See our media buying tools for TV

Measurement

Every spot reports the next morning: network, daypart, creative, and exactly how many site visits or purchases it drove. Tatari's closed-loop attribution ties each placement to IMAGE Skincare outcomes, whether the action happened minutes after the spot or 30 days later. Alena can see which creative is driving CAC down and which network is bringing in net-new audiences that Meta and search are not reaching.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Brand Spotlight

How Nutrafol used a single linear placement to drive a 13x response rate lift.

Nutrafol is a professional-grade wellness brand sold through the same spa and salon channel as IMAGE Skincare. Like IMAGE, Nutrafol had a strong professional base and was expanding DTC. They used Tatari to launch TV as a performance channel, measuring every airing against site visits, purchases, and CAC. One linear placement drove a 13x lift in response rate and reshaped their entire media strategy.

"TV became our most measurable channel. We could see exactly what was working and scale it with confidence."

Nutrafol

Read the full case study

13x

Response rate lift from a single linear placement for Nutrafol, a brand in the same professional skincare channel as IMAGE

DSP markup. Tatari buys CTV direct from Hulu, Peacock, and ESPN. MNTN does not.

Platform for linear and streaming. IMAGE can run both and attribute both to CAC in the same dashboard.

Next-day attribution on every spot. Alena knows by morning which creative is driving site visits and purchases.

Client retention

Measurement that sticks

Nutrafol used next-day attribution to find the single placement driving 13x response rate. That discovery redirected budget mid-flight and changed their entire TV strategy.

New revenue

A full TV service line

IMAGE is already spending on CTV through MNTN. Tatari removes the DSP markup and adds linear alongside it, so Alena can compare performance across both channels and bring a CAC number tied to TV, not just impressions.

Premium access

Inventory beyond programmatic

Secure Hulu, Peacock, Bravo, and E! placements direct from publishers. No MNTN DSP layer. More of IMAGE's media budget reaches premium female audiences on streaming.